The 28th Store
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Uplifting the culture of AfroMexicanos through design
Coming from a humble background in Mexico, Nayib learned that extreme situations lead to knowing where to find comfort and peace. He worked on many different things in his life but finally felt like he was at home when starting his business, creating everyday goods for unique individuals.
He started this project out of a necessity - creating a bag that could carry his football beautifully and functionally. That idea transformed into a lifelong passion for elevating local craftsmanship. He has created a brand that makes functional products that proclaim his heritage on the world stage—building a project that supports his local community in a small town in Mexico and uplifts the culture of Afro-Mexicanos.
How will you promote your country's craftmanship?
Producing and selling in the same way, and on the same platforms, like America, Italy, or France. You know, the more established countries. It's not about competing! It's about showing our quality and not caging communities. Our culture, heritage, and craftsmanship are on the same footing on the world stage.
What is the inspiration behind the unique style of the leather goods you create?
People go through different stages and maybe want something unique, exact, and custom-made. I think we have a good variety of products, and we're going to continue exploring and experimenting with different ideas and concepts. Functionality and ergonomics that's what we do.
What is your mission?
We have a lot of talent. If people could even get a tiny little bit of the perspective that I've seen in these mountains, up and down the valleys in this southern tip of Mexico, it's overwhelming. But then, we have a long history of abuse, being subjugated, and used for our resources and techniques. The way to break that cycle is to promote it. Let's take place in the south of Italy. They are also going back to what I was saying about those niches of minor manufacturers in Morocco, India, Italy, and Japan. They are proud of their products, and now companies and people are becoming famous for copying the designs of the minor manufacturers. They know for a fact that somebody just reading the description of where the product was made will convince themselves that it is high quality. I want the same for my people. I like the same thing. When people read "made in Chiapas," it's enough information for them to decide that it is not only pleasing but that it is worth the purchase.
What advice do you have for a young designer?
Keep on trying - don't half-ass anything. You just have to be committed and do it every single day. Eat, sleep and drink your dream.